When André Techelistcheff joined Beaulieu Vineyard in 1938, he tasted the de Latour
family’s private wine – what they called “Private Reserve” – from the 1936 vintage.
This Cabernet Sauvignon-based wine was so distinctive that Tchelistcheff insisted
it be bottled and sold as the winery’s flagship offering. In 1940, Beaulieu Vineyard
released the first vintage of Private Reserve and named it in our founder’s honor. The
resulting wine became the first release of Georges de Latour Private Reserve Cabernet
Sauvignon, a wine that was destined to become Napa Valley’s first “cult” Cabernet. In
70+ years since, Georges de Latour Private Reserve Cabernet Sauvignon has become
the benchmark of Napa Valley Cabernet as one of the most collected American wines.


Our Napa Valley collection offers full expression of the diversity of this world-renowned
region. We source these wines from our 1,100 acres of estate vineyards as well as
historic Napa Valley vineyards managed by our long-term winegrowing partners.
Drawing on our rich legacy of more than 100 years of innovative winemaking, we
select the precise methods that best honor each facet of our exceptional Napa Valley


Sourcing outside of the Napa Valley and blending wines from several of our selected
vineyard sites allows the Beaulieu Vineyard Prestige Collection to offer our high
quality wines with an approachable fruit-forward style at more accessible price point.
This range showcases state-of-the-art winemaking technology and gentle, traditional